Free SEO Link Building

This is a definition of SEO from Wikipedia, the free encyclopedia - " Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results." There is a link here to the article in full.

The fact is that anyone given the budget can be on the first page of Google for a given key phrase by using the Google Adwords program that allows you to bid for search terms on a $ per click basis. The results are displayed at the top and to the right hand side of Google's search results. The advantage is your website will be on display from day one, but at a cost. The more competitive your subject the more you will have to pay to be near the top of the search results for the relevant key phrases.  If you are about to launch a new website or have a short term campaign in mind, this will bring you some results immediately and can certainly be of use to you. Is this SEO then ? No it's search engine marketing, paid advertising for your website. 

Search Engine Optimisation:

SEO focuses on the unpaid results and in two main areas. Firstly the "On Page" what can be done to the website itself to make it more search engine friendly. Then the "Off Page" SEO, how to bring more traffic to the site from across the web and more links pointing toward it.  The Search engines themselves use computer algorithms to determine where in the rankings a website should appear. The algorithms take into account many factors the information they use is largely kept secret and changes periodically and without notice. A no win scenario you might think for website owners and SEO consultants ?  Yes and no !

Nobody knows everything about the Google, Yahoo and MSN (Bing) algorithms, but there is more to go on now than ever before. Google has Webmaster Tools, site guidelines and analyticals to assist website owners, then there is the Internet itself where SEO professionals and site owners discuss what is and isn't working for them. We have listed some of those useful SEO resources on this website; do please send us more we can add.

Google has the lion’s share of the search engine market, globally around 65% currently so it is right to focus on getting a website right for Google first. Unfortunately they don't produce an instruction book that says exactly how to do this!  Google have though given insights on what their search engine likes with more emphasis on what it doesn't like. Google's own Matt Cutts even writes a widely read and respected blog on the subject.  http://www.mattcutts.com/blog/type/googleseo/ So there is more information available than before and a better understanding of what search engines look for.

Why go to all the trouble? Because around 65% of all website visitors will arrive at your site via a search engine.  Plus 98% of all clicks come from the first 3 pages of results!

Link Building:

Effective SEO then is about using ethical On and Off page techniques to improve website ranking. The single most talked about factor of all is LINKING. Links from other websites, directories, blogs, articles and other search engines will improve your search engine rankings in Google, Yahoo and Bing.  It is possible for your website to be on the first page of these search engines given the right number and quality of links you have pointing at your website.  Link building is a vital part of improving your website's search engine rankings, but it is time consuming and quantities of good quality links are not always easy to obtain. 

This is why the Free Link Partner program is successful. If you join as a free link partner you will benefit from a year round package of Search Engine Optimisation and link building completely free of charge, see full package details. Plus if you have a number of websites, subject to review of their suitability you can have them all included. Want to get going immediately ? Submit your website together with your contact details and we can get the ball rolling for you. If you have some more questions take a look at the FAQ's or get in contact direct.