If you are currently writing content for or designing a website, take a look at this new article by Philippa Gamse "Is your website springing a leak" which offers some good advice on how not to lose website visitors!
Worth checking an existing website as some of these ideas you should check to see if you have included. Read the full article at: http://www.sitepronews.com/2010/01/05/is-your-website-springing-a-leak/